Whether you're just starting out or have been in business for a while, this workshop will help you create a successful marketing plan. You'll learn how to develop your company's image, position your products and services in the market, and identify prospects who are most likely to make a purchase. Learn how to harness traditional marketing channels (from newspaper and broadcast to direct mail). Explore how these media are being challenged by social media, internet search, SEO and viral strategies. How do you get the most impact from your marketing investment?